Robin's Roast Brand Design

Redesign of an existing coffee company brand called Robin’s Roast in Tulsa, OK. The vibe of the new design is warm and inviting with a small hometown type of feel. It has a series of old photographs in the background of the brand design giving a vintage impression. The logo appears hand carved and natural so that the elements of earthiness are implied. The focal point is the coffee and the impression of comfort and warmth.