Brand Book Identity Systems

A brandbook that was created for an identity of a high school in Summit, Colorado. The original unattractive identity of the high school was enhanced to a new and exciting video game theme. Making the overall appearance of the school more appealing persuades the idea that school can be fun. The style used for the branding was an 8-bit format that created an arcade game impression. This approach makes the identity fun, inviting, and a friendly environment for high schoolers.